'Jersey Shore' Star Sammi Giancola Launches Jewelry Collection.

Sammi "Sweetheart" Giancola is the latest Jersey Shore star to get in on some licensing action.

The well-tanned reality television personality has just unveiled a limited edition jewelry collection for budget-friendly bling company Rich Rocks.

Giancola's debut collection plays off her nickname, with rhinestone-studded heart pendants and earrings making up the bulk of the offerings.

At less than $40 each, the pieces will likely find favor with Sammi's young fans, bless 'em.